PRIVACY POLICY
Additional Information on Data Protection

At Playful and Active Mind Books (hereinafter, “the Company”), we respect and protect the privacy of all users who interact with our website www.playfulandactivemindbooks.com (hereinafter, the “Website”). This policy explains how we handle and protect your personal data.

In accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and international privacy laws applicable in the United States, we inform you that, by accepting this Privacy Policy, you expressly consent to the processing of the data you provide under the conditions described herein.

1. Data Controller Identification

2. What Personal Data Do We Process?

Depending on how you interact with our Website, we may collect and process different types of personal data:

  • Identification data: name, surname.

  • Contact information: postal address, email.

  • Contractual data: purchased products, payment details.

  • Browsing data: IP address, browser type, device used, browsing data.

  • Behavioral data: how you interact with our Website and services, such as the pages visited, time spent on the Website, and preferences.

3. Purpose of Data Processing

Your personal data will be used for the following purposes:

  • Order Management: to process purchases made on the Website.

  • Commercial Communications: to send newsletters, offers, and updates related to our products, always with your prior consent.

  • Personalized Advertising: to display targeted ads through platforms like Google Ads, Facebook Ads, and other advertising platforms.

  • Web Analytics: we use Google Analytics to analyze Website traffic and improve the user experience.

  • Remarketing: through advertising platforms like Facebook Ads and Google Ads to offer you products related to your browsing on our Website.

  • Customer Support: to provide assistance and respond to your inquiries.

  • Legal Obligations: to comply with applicable legal and regulatory requirements.

4. Participation in the Amazon Affiliates Program

Playful and Active Mind Books participates in the Amazon Associates Program. This means that, on some pages of our Website, you may find links to Amazon products, and if you make a purchase through these links, we will earn a commission at no additional cost to you.

This affiliate system does not affect your privacy in any way, as Amazon manages its own privacy policy and data processing, which you can review on their website.

5. Legal Basis for Data Processing

We process your personal data on the following legal bases:

  • Performance of a contract: to manage the purchase of products and services through the Website.

  • Consent: for the sending of newsletters, targeted advertising, and other marketing communications.

  • Legitimate interest: to carry out web analytics (Google Analytics) and protect the Website from misuse and fraud.

  • Legal obligation: in cases where we need to process your data to comply with legal obligations, such as for tax and accounting purposes.

6. How Long Do We Retain Your Data?

Your personal data will be retained for the following periods:

  • Customer data: as long as necessary to comply with legal obligations, including tax obligations (typically between 4 and 10 years, depending on the type of data and applicable regulations).

  • Subscriber data: until you request to unsubscribe from the newsletter.

  • Browsing data: for as long as necessary for analysis and improvement of the Website.

  • Legal data: retained for as long as required by applicable laws, including records of purchases and communications for legal compliance purposes.

7. Your Rights

You have the right to request:

  • Access to your personal data.

  • Rectification of incorrect or incomplete data.

  • Deletion of your personal data.

  • Restriction of the processing of your data.

  • Objection to the processing of your data.

  • Portability of the data to another controller.

  • Withdrawal of Consent: Where the legal basis for the processing is your consent, you can withdraw that consent at any time without affecting the legality of the data processing conducted prior to withdrawal.

To exercise any of these rights, you can send an email to info@playfulandactivemindbooks.com. If you are not satisfied with our response, you have the right to file a complaint with the appropriate data protection authority in your country or with the U.S. Federal Trade Commission (FTC).

8. California Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

  • The right to know what personal information we collect and how it is used.

  • The right to request that we delete your personal data.

  • The right to opt-out of the sale of your personal information.

To exercise your CCPA rights, please contact us at info@playfulandactivemindbooks.com or visit our Do Not Sell My Personal Information page. We do not sell personal information, but this option is available for compliance.

9. International Data Transfers

The data we collect may be processed outside of the United States or the European Economic Area (EEA). When we transfer your data to countries outside these regions, we ensure that it is protected in accordance with appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission or compliance with the EU-U.S. Privacy Shield (in the case of the United States).

10. Data Security

At Playful and Active Mind Books, we take appropriate security measures to protect your personal data from unauthorized access, misuse, alteration, or destruction. We use encryption systems, such as SSL certificates, and ensure compliance with international cybersecurity standards.

However, we cannot guarantee absolute security of information on the Internet. We recommend that you take additional precautions, such as regularly updating your devices and avoiding sharing sensitive information on unsecured platforms.

11. Use of Cookies

Our Website uses cookies to enhance the user experience. Cookies are small files stored on your device that allow us to analyze Website usage and personalize content, including ads.

You can learn more in our Cookie Policy. Through the cookie banner, we give you the option to accept or reject non-essential cookies, including analytics and marketing cookies. You can modify your cookie preferences at any time through your browser settings.

Types of Cookies Used:

  • Essential Cookies: Required for the operation of the Website, such as enabling shopping carts or secure login.

  • Analytical Cookies: Help us analyze how visitors use the Website to improve its functionality.

  • Marketing Cookies: Track user activity across websites to show relevant ads based on browsing habits.

  • Preference Cookies: Store your preferences, such as language or region, for future visits.

12. Third-Party Providers

To provide our services, we work with third-party providers that act as data processors. Among them:

  • ActiveCampaign: for managing our email marketing campaigns.

  • Google Analytics: for website traffic analysis.

  • Stripe/PayPal: for online payment processing.

All these providers comply with applicable data protection regulations. If any of these providers transfer data outside the U.S. or EU, they ensure that the data is adequately protected.

13. Advertising

We use personalized advertising tools like Google Ads, Facebook Ads, and similar platforms. These platforms collect browsing data to display ads tailored to your interests.

You can manage your advertising preferences on the corresponding platforms:

  • Google Ad Settings

  • Facebook Ad Settings

Remarketing:
We may use remarketing tools such as Facebook Pixel or Google Analytics to serve you personalized ads when you visit other websites.

Opting Out:
You can opt out of interest-based ads by visiting the Digital Advertising Alliance (DAA) at optout.aboutads.info or the Network Advertising Initiative (NAI) at www.networkadvertising.org.

14. Security Breach Notification

In the event of a security breach that affects your personal data, we will notify you immediately and take the necessary measures to mitigate the impact. This includes notifying data protection authorities, if required.

15. Changes to the Privacy Policy

We reserve the right to modify this Privacy Policy to adapt it to legal changes or new functionalities of the Website. Any changes will be communicated on this page with sufficient notice.

This Privacy Policy was last updated on September 14, 2024.

16. Contact Information

For any questions about this Privacy Policy or how we handle your personal data, you can contact us at: